MARKETING RESEARCH CONSUMER PERFORMANCE FOOD

Authors

  • Иннара Рафаильевна Ляпина Автор
  • Оксана Владимировна Проконина Автор

DOI:

https://doi.org/10.12737/11667

Keywords:

marketing research, consumers of food products, consumer groups, segmentation criteria

Abstract

The main issue facing now is to find out who gets the consumers of their products. Possessing such information, the company can focus its activities on track and achieve maximum understanding with his clientele. In this regard, the article is devoted to studying the effect of different segmentation criteria for the behavior of consumers of food products.

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Published

2015-01-15

Issue

Vol. 1 No. 1 (2015)

Section

Статьи

How to Cite

Ляпина И.Р., Проконина О.В. MARKETING RESEARCH CONSUMER PERFORMANCE FOOD // Вестник государственного и муниципального управления. 2015. Vol. 1, no. 1. P. 132–138. https://doi.org/10.12737/11667