Интернет-медиапланирование: особенности и инструменты

Authors

  • Иннара Рафаильевна Ляпина Автор
  • Светлана Александровна Блажко Автор

DOI:

https://doi.org/10.12737/18857

Keywords:

media planning on the internet, research target group, methods of web analytics

Abstract

The process of media planning is the traditional means of transmitting information to advertisers, but the media planning on the Internet has its own characteristics, technologies and principles. The basic tools of media planning on the Internet are examined; the companies with experience in the planning of online advertising are characterized.

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Published

2016-01-15

Issue

Vol. 1 No. 1 (2016)

Section

Статьи

How to Cite

Ляпина И.Р., Блажко С.А. Интернет-медиапланирование: особенности и инструменты // Вестник государственного и муниципального управления. 2016. Vol. 1, no. 1. P. 76–81. https://doi.org/10.12737/18857