Сегментационный подход в кредитовании малого и среднего бизнеса

Abstract

n the segment of loaning large businesses, the competition is increasing, and the margin is decreasing. Retail lending is also slowed by the regulatory requirements of the Bank of Russia. On this background, lending to small and medium-sized businesses is a higher-margin type of business, which allows you to get a good profit and increase your loan portfolio. The approaches, suggested in the article, will help to develop own marketing strategy for developing services in this market.