PECULIARITIES OF FORMATION AND METHODS OF CORPORATE CULTURE SUPPORT IN THE ADVERTISING AGENCY

Authors

  • Екатерина Валерьевна Ефремова Автор

Keywords:

corporate culture, advertising agencies, tools

Abstract

In this article, particular qualities of the foundation and maintenance of corporate culture in the companies of the advertising sphere of business are considered, and also its importance and significance, stages and tools of implementation are determined.

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Published

2017-03-15

Issue

Vol. 1 No. 3 (2017)

Section

Статьи

How to Cite

Ефремова Е.В. PECULIARITIES OF FORMATION AND METHODS OF CORPORATE CULTURE SUPPORT IN THE ADVERTISING AGENCY // Вестник государственного и муниципального управления. 2017. Vol. 1, no. 3. P. 97–100.